daily organic traffic in 12 months
Starting point
A new marketplace needed a search foundation, useful catalog structure, and a repeatable way to grow beyond brand traffic.
What changed
Alex combined product development, SEO architecture, content planning, and ongoing optimization rather than treating the website and search as separate projects.
Outcome
Daily visitors from Google increased from 52 to 573 within 12 months.
The strongest website strategy starts in the product structure: pages, relationships, templates, and publishing rules all influence how growth compounds.