01
URL inventory
Pages, PDFs, media, forms, content types, conversion paths, and known backlinks are recorded before structure changes.
Website redesign and migration
Redesign the website without losing what already works.
Website redesign, CMS migration, content migration, redirect planning, and post-launch validation with search preservation built into the process.
Current-state inventoryDeliberate redirect mapPost-launch validation
Before design
Understand the existing asset before replacing it.
02
Search baseline
Available rankings, impressions, clicks, indexation, and landing-page performance establish the pre-launch reference point.
03
Operational inventory
Analytics, integrations, publishing workflows, permissions, and business-critical functions are identified.
Migration plan
Every piece of content gets a deliberate outcome.
Content is preserved, consolidated, rewritten, removed, or transformed into a structured model. Valuable old URLs receive an intentional destination.
- New information architecture
- Content and media migration
- Redirect strategy
- Metadata and structured data
- Forms and analytics validation
Launch
QA continues after DNS changes.
01
Launch validation
Redirects, indexability, canonicals, forms, analytics, schema, internal links, assets, and performance are checked.
02
Search Console
Sitemaps, coverage, crawl behavior, important landing pages, and unexpected errors are monitored.
03
30/60/90 review
Where appropriate, the same pre-launch signals are compared after the new platform settles.
Project fit
A clear fit makes for a better project.
Strong fit
- An established website with accumulated content
- Organic visibility or valuable backlinks
- A CMS or platform change
- A redesign with meaningful operational risk
Usually not a fit
- No access to the current platform or analytics
- No owner for content decisions
- An expectation that every URL can change without consequence
- A launch schedule that leaves no time for migration QA
A practical next step
Planning a redesign with something to protect?
Share the current URL, platform, approximate content size, and what needs to change. The migration risk can be assessed before the redesign is scoped.