01
Lead-generation and service websites
Clear services, location relevance, proof, calls to action, forms, and landing experiences designed around how customers choose.
Website development
Website development built around what the business needs to accomplish.
Lead generation, corporate communications, publishing, credibility, search visibility, and long-term operation all require different website decisions.
Business purpose firstSearch considered before launchOngoing operation available
Business use cases
The website is a tool. Its job depends on the organization behind it.
The project starts with what people need to find, understand, trust, and do — then turns those requirements into content, conversion paths, and a maintainable platform.
02
Corporate and communications websites
Credibility, recruiting, customer and partner information, announcements, media resources, and controlled publishing.
03
Content-rich and institutional websites
Structured teams, programs, resources, locations, publications, governance, accessibility, and long-term content operations.
04
Redesigns and migrations
A new platform and interface without casually discarding valuable URLs, content, analytics, forms, or search visibility.
Explore Redesign & MigrationRelevance and conversion
Traffic only matters when the landing experience supports the decision.
Service-page clarity, trust signals, mobile usability, CTA hierarchy, forms, and measurement are considered alongside organic and paid landing needs. Taranov Digital does not manage ad campaigns, but a paid click still depends on the same website.
01
Information architecture
Navigation and page relationships help visitors and search engines reach the right service, location, or resource.
02
Landing experience
The message, proof, next step, and form are matched to the visitor’s intent instead of treated as decoration.
03
Measurement readiness
Analytics, Search Console, forms, and meaningful actions are planned early enough to support later decisions.
Architecture
WordPress when the team needs a CMS. Lightweight custom when it does not.
Platform recommendations are based on editors, publishing frequency, integrations, security, performance, migration complexity, and long-term operating cost.
01
WordPress
For multiple editors, frequent publishing, structured content, established editorial workflows, and mature CMS requirements.
02
High-performance custom
For stable marketing content where speed, simplicity, security, and low maintenance matter more than a general-purpose CMS.
Development principles
The technical foundation is part of the deliverable.
01
Performance
Delivery, assets, JavaScript, images, and third-party dependencies are controlled from the beginning.
02
Search
URLs, crawlability, metadata, structured data, internal linking, and migration decisions are built into the project.
03
Maintainability
Editors receive an appropriate workflow, and the platform remains understandable after launch.
After launch
The website can stay under active technical ownership.
Managed Web Services can continue with development, releases, technical SEO, performance, security, accessibility improvements, analytics, and content support.
- Reserved ongoing capacity
- Technical roadmap and release management
- Platform, SEO, and performance monitoring
Project fit
A clear fit makes for a better project.
Strong fit
- Established business or organization
- Business value attached to the website
- Existing content, search visibility, or migration requirements
- A need for a durable platform rather than the lowest initial price
Usually not a fit
- Guaranteed ranking or revenue promises
- Unlimited revisions or unlimited development
- Extremely cheap template projects
- No clear ownership, content, or approval process
A practical next step
Know you need a website project — or still diagnosing the problem?
Discuss the build directly, or request a personalized visibility analysis if you want a human review of what should be prioritized first.